Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February
On line gambling operator Unibet announced today that it is to introduce an version that is overhauled of online gaming brand Maria later on this month. The organization said that the overhaul would include a completely responsive front-end web site as well as a brand tonality that is new. Thus, the it might be diversified in a bid to become more attractive to both female and male gambling customers.
Unibet bought Maria Holdings Ltd. back 2007 for the total amount of £54 million. It shall now be rebranded as Maria Casino in all the areas it operates by mid-February. The launch is to take place in three phases. The website that is overhauled live on February 8 in Estonia. It is become launched in britain on February 15 and certainly will get reside in Denmark, Finland, holland, Norway, and Sweden a day later.
What’s more, it will shift its providing from online bingo to casino games once the latter have turned out to be very popular among gambling customers. Hence, the brand name will be able to target both male and players that are female.
The casino that is online is offered across all available channels. The Maria Casino website has its logo design and branding revamped. Brand New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that even though web site is always one ‘with a feminine touch,’ they are now intending at expanding their client base so that it include both male and female gambling customers. Read more